Work
About
Designing a travel product from scratch
Bilet Dukkani is an online travel platform that offers flight tickets, hotel bookings, and car rentals all in one place. It provides users with fast and affordable reservation options.
My Role
Senior Product Designer
Industry
Travel
Platform
App
Web
Team
Product Managers
Developers
Year
2020-2021
Goal
Our goal at the beginning of the project was to deeply understand how travelers in Türkiye plan, compare, and book their trips. To achieve this, we carried out a comprehensive research process combining both qualitative and quantitative methods.
Approach
We started with market research and competitor analysis to identify industry trends, strengths, weaknesses, and potential opportunities. This was followed by surveys, netnography analysis, and user feedback, which helped us capture real user behaviors, expectations, and pain points.
All insights were synthesized through affinity mapping, allowing us to uncover common themes and patterns. Based on these findings, we created clear personas and a detailed customer journey map that highlighted every touchpoint of the travel experience. These steps revealed key friction areas—especially around search, filtering, price comparison, and checkout trust.
Insights
Increasing the payment completion rate
When I examined the Pay with iyzico flow from an expert perspective, I identified several clear UX issues and visual inconsistencies that negatively affected the user experience. These findings provided a data-driven foundation for initiating the redesign process.
Ensure full price transparency
Dynamic flow:Clear feedback at each step guided users through the verification process in an effective and understandable way.
Adopt a mobile-first approach
Dynamic flow:Clear feedback at each step guided users through the verification process in an effective and understandable way.
Don’t leave users alone in the cancellation process
Dynamic flow:Clear feedback at each step guided users through the verification process in an effective and understandable way.
Screens
At the end of this process, a strong digital product emerged—one that is user-centered, modern, and dynamic, meeting both user needs and business goals.
Next Project: Pay with iyzico
See Project
→
LOCATION & CONTACT
Istabul, Turkiye
azizguneyy@gmail.com
SOCIAL
Work
About
Designing a travel product from scratch
Bilet Dukkani is an online travel platform that offers flight tickets, hotel bookings, and car rentals all in one place. It provides users with fast and affordable reservation options.
My Role
Senior Product Designer
Industry
Travel
Platform
App
Web
Team
Product Managers
Developers
Year
2020-2021
Goal
Our goal at the beginning of the project was to deeply understand how travelers in Türkiye plan, compare, and book their trips. To achieve this, we carried out a comprehensive research process combining both qualitative and quantitative methods.
Approach
We started with market research and competitor analysis to identify industry trends, strengths, weaknesses, and potential opportunities. This was followed by surveys, netnography analysis, and user feedback, which helped us capture real user behaviors, expectations, and pain points.
All insights were synthesized through affinity mapping, allowing us to uncover common themes and patterns. Based on these findings, we created clear personas and a detailed customer journey map that highlighted every touchpoint of the travel experience. These steps revealed key friction areas—especially around search, filtering, price comparison, and checkout trust.
Insights
Increasing the payment completion rate
When I examined the Pay with iyzico flow from an expert perspective, I identified several clear UX issues and visual inconsistencies that negatively affected the user experience. These findings provided a data-driven foundation for initiating the redesign process.
Ensure full price transparency
Dynamic flow:Clear feedback at each step guided users through the verification process in an effective and understandable way.
Adopt a mobile-first approach
Dynamic flow:Clear feedback at each step guided users through the verification process in an effective and understandable way.
Don’t leave users alone in the cancellation process
Dynamic flow:Clear feedback at each step guided users through the verification process in an effective and understandable way.
Screens
At the end of this process, a strong digital product emerged—one that is user-centered, modern, and dynamic, meeting both user needs and business goals.
Next Project: Pay with iyzico
See Project
→
LOCATION & CONTACT
Istabul, Turkiye
azizguneyy@gmail.com
SOCIAL
Work
About
Designing a travel product from scratch
Bilet Dukkani is an online travel platform that offers flight tickets, hotel bookings, and car rentals all in one place. It provides users with fast and affordable reservation options.
My Role
Senior Product Designer
Industry
Travel
Platform
App
Web
Team
Product Managers
Developers
Year
2020-2021
Goal
Our goal at the beginning of the project was to deeply understand how travelers in Türkiye plan, compare, and book their trips. To achieve this, we carried out a comprehensive research process combining both qualitative and quantitative methods.
Approach
We started with market research and competitor analysis to identify industry trends, strengths, weaknesses, and potential opportunities. This was followed by surveys, netnography analysis, and user feedback, which helped us capture real user behaviors, expectations, and pain points.
All insights were synthesized through affinity mapping, allowing us to uncover common themes and patterns. Based on these findings, we created clear personas and a detailed customer journey map that highlighted every touchpoint of the travel experience. These steps revealed key friction areas—especially around search, filtering, price comparison, and checkout trust.
Insights
Provide a simple experience
Users don’t want to deal with unnecessary complexity. A flow with fewer steps, lower cognitive load, and clear guidance significantly speeds up their decision-making process.
Ensure full price transparency
Hidden fees, changing prices, and unexpected extra charges seriously damage user trust. Showing the full cost upfront is one of the strongest drivers behind the purchase decision.
Adopt a mobile-first approach
Data shows that over 80% of all traffic comes from mobile devices. This makes it essential to optimize search, filtering, and checkout flows for mobile—ensuring a faster, smoother, and more accessible experience.
Don’t leave users alone in the cancellation process
Users don’t want to deal with complicated cancellation rules. They expect a clear, fast, and supportive cancellation experience that doesn’t put them at risk of being disadvantaged.
Screens
At the end of this process, a strong digital product emerged—one that is user-centered, modern, and dynamic, meeting both user needs and business goals.
Next Project: Pay with iyzico
See Project
→
LOCATION & CONTACT
Istabul, Turkiye
azizguneyy@gmail.com
SOCIAL